Whether you like it or not, journalism will consistently rely on consumers who are paying for news directly since content distributors similar to Google and Facebook are taking up a big share of digital advertising. This isn’t really surprising since majority of businesses too like those selling separador de agua e oleo and other products are taking advantage of these platforms to market their products and boost exposure.
Why People are Buying News Subscription Service?
There are a number of reasons why people are into news subscription service and among these include the fact that family and friends are subscribed to the publication, the publications are excelling at coverage of important topics and also, the prices of subscription and discount promotions available.
In addition to that, there’s evidence that more and more consumers could start paying for news in advance if the publishers would be able to understand and serve them. Half of those who are not paying for news are actively seeking out news and resembling subscribers in many different ways. As a matter of fact, 2 out of 10 people who are not subscribed to news are being inclined to subscribe for the service in the future.
Majority of the subscribers do see themselves either as digitally oriented or print-oriented while 4% see themselves as somewhere in between.
Together, the findings do carry a figure of implications on how publishers must proceed which include that they should use dual strategy of both digital and print in the coming days. In that, they even have contract with newsrooms in an effort to boost coverage in their key areas of specialization.
Purpose of the Study
The study is focused on answering fundamental questions that are faced by the news industry and among them are:
- Who are paying for the news?
- Why pay for them?
- Who doesn’t pay for news and to what reason?
- What are the paths that publishers shall take to establish deeper reader engagement and to convince them to pay directly to journalism?
- What price does matter?
The answer to these questions will be further analyzed and will eventually hone the shape of journalism down the road.