Images are invaluable in reporting. They serve as visual evidence or provide visual support for the written information. The reader believes a report more if you include photographic evidence.
An image says more than a thousand words
Images loosen up the text, are a great eye-catcher and stay in the memory. If you don’t include a photo with your message, you don’t fully arouse interest. With images, the reader has something to look at and gains confidence in the authenticity of the message. An image conveys more than just the two-dimensional image of a motif. It documents circumstances, conveys emotions, can be cheerful, sad or thought-provoking and arouses the reader’s interest.
Images are not spared from the fast pace of the digital age. Especially on the World Wide Web, photos only seem to be present for a moment. Countless images are circulated on the Internet every day. So it is advisable to stand out from the crowd with impressive images. Illustrations of spectacular scenery, funny snapshots and scandalous images fuel curiosity.
Good pictures attract many readers
Meaningful images are the heart of press releases. They build emotional bridges and stick in the memory much better than the slogan or the content of the message. With good images, a larger contribution can be generated and numerous readers can be attracted.
With suitable images, the reader can see at first glance what the article is about. It is not the technical perfection of the picture that is decisive, but the emotion and impressions that it transports. The viewer should be addressed by the visual material on an emotional level. A bad copy with images that stand out in some way can become the most popular news of the day.
Images online: Important in reporting
Images are becoming increasingly important in reporting. Factors such as the existence of visual material and the arousal of emotions are increasingly decisive for a topic to become a message in the media. Especially on the web, nothing works without an optical supplement. Images play a major role online as a content format. When it comes to the digital presentation and marketing of goods, the professional product photography is largely responsible for sales.
Platforms like SupportiveKoala make use of images in their available templates to generate tools perfect for news reporting. With the images that you can input into the templates, you can modify a printable concert ticket template ideal for events.
When presenting on the web, the authenticity of the images is of enormous importance. Readers quickly notice whether the image is real or not.