AdWords is formerly known as Google Ads. It was changed in to AdWords because the term is more appropriate to its definition. It is usually more about bringing updates but recently, there have been various improvements, like the Powerful automation for Adwords wherein it promises similar results with minimal labor. However, machine and human still make the best results. But opting for an automated task is still a great option especially if you want to avoid wasting too much time on fixing issues and other system problems especially every month there are new features and updated.

Since this topic on AdWords is new. This article will help you understand what it specifically is and what it offers. Also, by reading this article, you will get a grasp on how AdWords automation tools work.

1. Great Avenue for small businesses 

Upon the launch of AdWords,  Google introduce an automated campaign type that will benefit most the small businesses. The campaign is known as Smart Campaigns. And according to the users of smart campaigns, compared to other campaigns, this one is able to produce much better results with lesser manual labor.

According to Google, from the moment smart campaign is introduced, it will probably become the default campaign of advertisers. Specifically, the target market of smart campaigns is AdWords  Express.

But of course, if a new business wants to make use of the PPC to maximize the features, they always have the option to choose Google Ads experience. Meaning, they can choose if they want a full automation or not.

What Should be Done Manually

With new automation tools being introduced to us lately, it is possible that a lot of people will choose full automation to avoid too much time consumption. However, we must always remember that not tasks should be and can be done automatically.

Say for example, budget and market allocation can be done by the advertiser that the small business hire, however, even if after the campaign was set up, this will not change.

Aside from smart campaign, there are other campaigns available that make use of AdWords. a business should know which one to use.